Brand Name for Carbon Parts for Motorcycles

What do we do? - Produce high quality carbon fiber parts for motorbikes.

How do we do it? - Our parts are sold through established distributor network to end customers. - The quality of our products is known as one of the best on the market.

For who do we do it? - For owners of Ducati, BMW and AV Agusta motorbikes who want to improve or performance of the bike or its esthetics. - Majority are fairly situated males between the age of 25 and 40 years, no less important are experienced drivers over the age of 40 who know about the quality and/or performance of products on the market

Why do they buy it? (product attributes) - Reduce weight (Performance): o Increase final speed of the motorbike, o Increase agility of the motorbike, o Acceleration and braking performance - Make the motorbike visually attractive (estetics)

Type of motorbikes they ride: - Race e.g. Ducati 1199 Panigale (70) - Naked bikes e.g. Ducati Monster (20) - Street e.g. Ducati Multistrada & Hypermotard (10)

*Number in brackets is sales ratio for certain group.

Companies spirit: - Young, small but with very high potential (30% annual growth) - Have high technical expertise (engineers) - Constant research & development of new technologies, products or product lines - Quality oriented

Current status and future perspective:

• Distributors in 12 counties
• Most important markets USA, Germany, France, Italy & Russia

Companies target: - To become a leader in aftermarket sales. Aftermarket products are used as an addition of non-factory parts, accessories and upgrades to a motor vehicle. - To become a global brand, - See www.rizoma.com to get a taste of an industry. Different segment but similar attitude as it is ours.

Carbon characteristic: - Light, - strong, - visually attractive, - expensive due to high material costs and production process.

Slogan:

Carbon power shapes. (Note that hereby power means strong as a characteristic of material)

Winner: BlackBone