The Challenge: We are creating a social network of trend spotters. The Audience: Aged 18 - 40 Mid-range income Interested in fashion trends The Tone: Enthusiastic, idealistic, and creative The vision: To keep people on trend The Name: Inventive Domain Must be a .com Personality: Friendly, Spontaneous, Modern, Fun. Associated Word bubbles: Snazzy Savvy Trendy Twirl Style Buzz Threads Stitch Mission Create look-books that bring unexpected joy to those around you Keep in mind that it needs to sound and look good. Don't be limited to the example keywords, these are just examples. Would be good to see some Made-up words (e.g. Yammer, Etsy, Skype)
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