It's a casual boat shoe line with characterized by many bright color combinations and lightweight materials such as canvas. The shoes are suitable for social gatherings such as bbq party,a pool party or a boat ride. This line is aimed at male who are fashion-conscious, are outgoing and like social gatherings. Preferably name should leave the option open to extend the brand to men's lifestyle brand with many product categories. Check fresh.colors Instagram for the brand feeling. Style-vise the most similar brand I can imagine is LaCoste.