A social enterprise business that is launching a carpool service targeting low income worker commutes. This demographic spends 30-40% of their income to afford & maintain a car. This service will provide an additional income stream for carpool drivers and an affordable, more efficient transportation option for riders.

We view the car as an empowering tool within low income communities and intend to divert revenue/profits into this community asset. We'll do this via direct income but also through car maintenance, insurance, toll, and fuel discounts. For employers, we're addressing costs associated with absenteeism & tardiness due to employee transportation challenges.

So the name should speak to the fact that cars are very empowering. As well, the name should:

• Resonate with prospective participants
• Imply upward mobility
• Suggest that transportation is indispensable
• Hint at being transformative