It is a service that offers an assessment to sports parents (initially hockey, but possible to expand to other sports) that includes how to motivate their child, their learning style and their technical skill levels. Its about developing the mind just as much as the body. Some words that come to mind for the name include "Player" "Success" "Shift" "Edge" - a play on words that indicates the benefits and a 'shift' in thinking.
Only available .COM domains can be posted
Players Shift, The Players Edge, Playing for Success