This (domain) name will be used for a premium online education startup, specifically around creative education. We run (famous) mentor led video courses, with assignments and feedback in the applied creative fields (for business) such as design thinking, innovation, creative entrepreneurship, branding as well as creative workshops such as photo/videography, writing, design, art (think makers movement). The audience are both professionals who want to learn new skills (corp training) as well as enthusiast and curious people that want to improve their art (but maybe not professionals-yet).