This new company will offer a selection of gift boxes filled with gifts that have been selected for different types of people - men, women and children. Each box will contain just 3-5 high-end gifts - premium quality (luxury brands), beautifully presented in a gift box. We’ll cover birthdays, special events and seasonal celebrations. We’ll also offer ‘activity’ boxes for fun times like sleepovers, movie night, spa weekend etc.

Our customers will be mostly professional, working or 'too busy’ adults who want to give something lovely but don’t have time or don’t know what their recipient might like. This will include mums, dads, aunties, uncles and godparents - buying for friends and relatives.

Example brands we are using include StoneGlow, Prestat, Moleskine, Katie Loxton etc. The products will be made to last. The gifts will be thoughtful and beautiful. Some of the offer will be bespoke or personalised. Our customers will feel happy, delighted, surprised, excited, thankful, appreciated.