Helping students and parents with the entire college process. Service includes: college lists, college essays, scholarship search, career/major selection, financial aid, application submission Buyer Demographics 75% moms 25% dads Typical Client 28% Upperclass/wealthy 46% Professionals/upper middle class 18% Lower middle class 8% Working class 3% Poor Looking at colleges 69% attend private colleges (compared with 16% of all applicants) 68% attend college out-of-state (compared to 20% overall)
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