New chauffeur service website focused mainly on airport transfers but not only, think about black cars.

Name has to reflect affordable luxury, professional new gen start up name, and immediate availability (now, instant,...). Shorter is preferable. Avoid cheap words like luxe, allo, cab, etc...feur endings or sounds to be avoided.

Users will be able to book their chauffeur anytime, their airport transfer in advance, etc...and get top service (chauffeur waiting for them) for same price as uber.