I'm starting up a private-label business selling mass market consumer products in the $10-$60 range online through Amazon and need to come up with a unique name for the business. I don't want the name to associate me with any particular product segment or category, but rather to have a memorable broad appeal name that I can build a company brand around. My value-add is really transparent to the customer, but will be in the form of more effective marketing and advertising through Amazon to drive traffic for private-label products where value propositions exist to market those products. Ideally, I'm looking to capture the essence of value and service in a catchy name that doesn't attach to any particular type of product, but one that can stand the test of time, is memorable, is easy to spell, pronounce and remember and is available for social network registration, trademark protection and domain naming. I'm looking for a one-word name, no more than 2 syllables, if possible, with preferably no more than 6 letters to make it easier to register with social networks, but will consider up to 2 words, preferably one syllable each, with no more than 10-12 characters.
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