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We are a B2B directory website.
Manufacturers, wholesalers and suppliers create a profile of their company on our website, including the products they can offer and which category their business falls into.
A user will search the website to find new products for their shop/store, for example, a user will type 'chocolate bar' into the search bar and be shown results from the businesses above that can supply them with chocolate bars for them to sell in their shop.
The website uses a very simple UI, think of the Google homepage and results page but for finding your next supplier.
Our customers fall into two categories:
1) A manufacturer, distributor, wholesaler or another type of supplier that has a product they want to sell. They will be visiting the website to create their company profile and upload their product catalogue for our next type of customer to find. Typically they will be a sales manager.
2) A store owner, they will be visiting the website to find products for their store. They will typically be a small business owner or employed as a buyer for a larger company.
We want to make sourcing products sexy, no more boring directories that just list supplier after supplier and make it confusing and hard to read (cough, couch Alibaba).