Outsourcing Publication

I want a new name for my publication: http://www.lulu.com/shop/swagbot-marketing/everyday-outsourcing/ebook/product-20658110.html

At the moment I feel it is not attracting the target audience. I want it to be more of a prestigious publication as it features esteemed writer Hugh Mackay. http://en.wikipedia.org/wiki/HughMackay(social_researcher)

The project should be something that he would include in his CV: http://www.hughmackay.net.au/curriculum-vitae/

It will be the feel of something like this: http://www.quarterlyessay.com/ Here is a transcript of one of his interviews on the ABC (Content very relevant to my publiction) http://www.abc.net.au/radionational/programs/australiatalks/outsourcing-household-chores/3680408

I may need to alter the synopsis of the publication though. It is soon to be translated for Japanese audience as well. Your name may determine how I approach the next iteration of this project!