Brand Name for a Home Office and Kitchen Essentials Company.

We are looking for a brand name that provides its customers with Simple, Modern, and Elegant living essentials. These products are beautifully designed with a clean, minimalistic style. Targeting an audience of late-20's to late 40's. The price point of the items will be mid to high end. I would like the name to reflect that.

A lot of what we make is made out of either metal, wood, or leather. I would love a name that expresses the raw ingredients used along with it's simplicity. E.g. Hardgrain

We emphasize Simplicity, Beauty, Style, and Efficiency

Winner: LivingGentle.com