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Background The Powerhouse Science Center is an interactive science center located in Durango, Colorado. The Center's mission is to "spark curiosity, ignite imagination, power exploration." The Powerhouse Science Center programs, exhibits, and activities are designed to provide an entertaining and inspiring look at energy — past, present, and future. The museum is located in the Durango Light and Power Company building, built in 1893. Because of this power plant, the town of Durango had AC powered street lights even before New York City. The renovated Mission-style Powerhouse is on the national and state register of historic places. The Need The Center needs a new tagline to complement their brand name, and help better describe what they do and represent. There is no current tagline. The new tagline needs to be memorable, yet representative of the mission, programs and core messages that can distinguish this organization. Key Messages 1. The Center is an interactive science and educational resource 2. The Center is a family destination for indoor fun 3. The Center promotes imagination, exploration and adventure 4. The Center is a cultural hub of the local community 5. The Center provides a unique experience by bringing together history, science and technology Differentiation Points The key differentiating features of The Center include: • The unique historical aspect of the building and venue • Programs focused on young children and families • It's a community-supported organization

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Background The Powerhouse Science Center is an interactive science center located in Durango, Colorado. The Center's mission is to "spark curiosity, ignite imagination, power exploration." The Powerhouse Science Center programs, exhibits, and activities are designed to provide an entertaining and inspiring look at energy — past, present, and future. The museum is located in the Durango Light and Power Company building, built in 1893. Because of this power plant, the town of Durango had AC powered street lights even before New York City. The renovated Mission-style Powerhouse is on the national and state register of historic places. The Need The Center needs a new tagline to complement their brand name, and help better describe what they do and represent. There is no current tagline. The new tagline needs to be memorable, yet representative of the mission, programs and core messages that can distinguish this organization. Key Messages 1. The Center is an interactive science and educational resource 2. The Center is a family destination for indoor fun 3. The Center promotes imagination, exploration and adventure 4. The Center is a cultural hub of the local community 5. The Center provides a unique experience by bringing together history, science and technology Differentiation Points The key differentiating features of The Center include: • The unique historical aspect of the building and venue • Programs focused on young children and families • It's a community-supported organization

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