We would like to start a loyalty program aimed to the general public, but with a prestigious look & feel. The members will feel superior for being member of this program. It will be multi-tiered (something like Silver, Gold, Platinum, Black), will offer the member to earn points and give them access to "luxury" privileges (concierge service, skip waiting line, freebies, etc.) Similar or related program names: Air Miles, Aeroplan Distinction, Trump Card, Mastercard World Elite, Visa Infinite, etc.
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