I am looking for a brand name for private labeling pet supplies. I do not want it to be specific to any one product or animal, so that I can use it across all products. I think I would like to evoke the feeling of nurturing, of a brand that cares about the well-being of your friend and companion. However, I am open to completely different directions as well, such as "Gold Standard" implying the best of something. I don't like completely made up names (along the lines of "Uber") unless they convey a message that makes sense to the market I'm serving.
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