Mortgage Bank Business Intelligence Internal Brand Project

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LoanStar Home Lending ( is a mortgage bank founded in 2013 in Portland, Oregon. Now licensed in 17 states with 25 branches and 400 employees, the three year-old form has already funded over $1 billion in loan volume in 2016. With continued growth, business intelligence is critical for efficiency going forward as margins will shrink as mortgage interest rates rise. The LoanStar BI model is ready to launch, and a branding project is underway. LoanStar BI will give sales, marketing and management real time data through an intranet portal - to be named - giving everyone ammunition to make decisions faster and with more accurate forecasting models

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