The Company: Services • Assurance/ Auditing • Tax advisory • IT risk management • Financial Advisory Current Situation: • Operating with growing market share • Main clients are Local small and medium businesses • Startups • Selective big companies Performance: • Professional, transparent service • Distinguished reputation and high client retention rate (98%) Target Audience: • Big companies • Entrepreneurs • Gulf and MENA Region • Business Incubators Vision Unveiling the hidden potential and underlying opportunities for businesses in a competitive market. We inspire companies to grow and lead and we identify suitable investment opportunities. Values • Straightforwardness /Honesty • Seriousness • Hassle Free / Security / discretion • Partnership • Availability The name should reflects mainly trust and main Attributes of the company like • Solid recommendations • Efficient • Expert • Mature • Unique combination It is preferred that the name can be used later as XXXX capital or XXXX real estate. As this is part of the expansion plan. A name that instills confidence, safety, trust, loyalty, knowledge, etc. The name is preferred to be simple and easy to remember and spell. ==> It SHOULD evoke a feeling of being related to audit, tax, financial advice. Better to be less than 3 syllables, 1 or 2 syllables. It CAN be a new twist of a known financial concepts like efficient frontier or optimality etc. ==> Twitter handle and Facebook page also to be available Below are some guidelines about the name we are seeking: It provides a clue to what you do, Make it unambiguous when spoken, Make it easy to remember, Keep it short, Try to get your main keyword into the name, Don’t leave out vowels or add punctuation, Make it unambiguous in Google, Start early in the alphabet, Don’t Use An Acronym, Pay attention to character sequences in multi-word names, Have a story, Timeless instead of trendy,
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