Brand name for carbon parts for motorcycles Name Ideas

What do we do?

• Produce high quality carbon fiber parts for motorbikes.

How do we do it?

• Our parts are sold through established distributor network to end customers.
• The quality of our products is known as one of the best on the market.

For who do we do it?

• For owners of Ducati, BMW and AV Agusta motorbikes who want to improve or performance of the bike or its esthetics.
• Majority are fairly situated males between the age of 25 and 40 years, no less important are experienced drivers over the age of 40 who know about the quality and/or performance of products on the market

Why do they buy it? (product attributes)

• Reduce weight (Performance): o Increase final speed of the motorbike, o Increase agility of the motorbike, o Acceleration and braking performance
• Make the motorbike visually attractive (estetics)

Type of motorbikes they ride:

• Race e.g. Ducati 1199 Panigale (70)
• Naked bikes e.g. Ducati Monster (20)
• Street e.g. Ducati Multistrada & Hypermotard (10)

*Number in brackets is sales ratio for certain group.

Companies spirit:

• Young, small but with very high potential (30% annual growth)
• Have high technical expertise (engineers)
• Constant research & development of new technologies, products or product lines
• Quality oriented

Current status and future perspective:

• Distributors in 12 counties
• Most important markets USA, Germany, France, Italy & Russia

Companies target:

• To become a leader in aftermarket sales. Aftermarket products are used as an addition of non-factory parts, accessories and upgrades to a motor vehicle.
• To become a global brand,
• See www.rizoma.com to get a taste of an industry. Different segment but similar attitude as it is ours.

Carbon characteristic:

• Light,
• strong,
• visually attractive,
• expensive due to high material costs and production process.

Slogan:

Carbon power shapes. (Note that hereby power means strong as a characteristic of material)