Private Label • Lifestyle E-Commerce Brand • Millennials + Gen Z
Browse 249 name ideas from 11 naming experts, or describe your own idea to generate names instantly.
Client brief
We are a lifestyle e-commerce brand offering a variety of hip + aesthetic products that are simple to use for online shoppers, especially those that utilize social media platforms like Insta, FB, and Twitter. We are offering a variety of private label products for home, health, beauty and the outdoors. Our brand conveys ease, affordability, and trust. We’re selling goods on our own website and on Amazon. A portion of the proceeds will be donated to a charity.
We are looking for an easy to remember, catchy, descriptive name for our online e-commerce business. This name will be used as a store brand name and also listed on products. We don’t want a name that is completely made up, but we’re open to fun and trendy name ideas, two words max. We prefer if you do not use “Shop” with the name.
To get a sense of what we are looking for, below are some names we’ve brainstormed so far:
Society Coast Co., Life2People, Life to Humans, Simplifiable, Goodlery, Groveon
Brand names we love:
Lack of color, Asos, Hunter, Powerlix, Rezip, Stasher, Kitsch, American Apparel, Jet, Buzzfeed
The name (BRAND NAME) should follow these guidelines:
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Easy to spell and remember by an English speaker or native. Do not use “Shop” with the name. Please do not use foreign words.
-
Shorter is preferable, less than 10 letters (one word only would be great, a combination of two names is fine. two words max.)
-
Available www.BRANDNAME.com domain. Available social media handles. Check http://socialmedia.trademarkia.com/socialmedia/
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Must not have been already registered as a trademark in USA. Please do USPTO trademark check at uspto.gov/trademarks-application-process/search-trademark-database or use trademarkia.com before submitting a name.
Target audiences are Millennials and Gen Z, online shoppers that want premium quality products and enjoy engaging and sharing products with others online.
We are a lifestyle e-commerce brand offering a variety of hip + aesthetic products that are simple to use for online shoppers, especially those that utilize social media platforms like Insta, FB, and Twitter. We are offering a variety of private label products for home, health, beauty and the outdoors. Our brand conveys ease, affordability, and trust. We’re selling goods on our own website and on Amazon. A portion of the proceeds will be donated to a charity.
We are looking for an easy to remember, catchy, descriptive name for our online e-commerce business. This name will be used as a store brand name and also listed on products. We don’t want a name that is completely made up, but we’re open to fun and trendy name ideas, two words max. We prefer if you do not use “Shop” with the name.
To get a sense of what we are looking for, below are some names we’ve brainstormed so far:
Society Coast Co., Life2People, Life to Humans, Simplifiable, Goodlery, Groveon
Brand names we love:
Lack of color, Asos, Hunter, Powerlix, Rezip, Stasher, Kitsch, American Apparel, Jet, Buzzfeed
The name (BRAND NAME) should follow these guidelines:
-
Easy to spell and remember by an English speaker or native. Do not use “Shop” with the name. Please do not use foreign words.
-
Shorter is preferable, less than 10 letters (one word only would be great, a combination of two names is fine. two words max.)
-
Available www.BRANDNAME.com domain. Available social media handles. Check http://socialmedia.trademarkia.com/socialmedia/
-
Must not have been already registered as a trademark in USA. Please do USPTO trademark check at uspto.gov/trademarks-application-process/search-trademark-database or use trademarkia.com before submitting a name.
Target audiences are Millennials and Gen Z, online shoppers that want premium quality products and enjoy engaging and sharing products with others online.
Submitted by BekBlack
249
Names submitted
11
Naming experts
31
Votes cast
Nov 8, 2019
Closed on
Name ideas from this contest
249 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Tips for choosing a great business name
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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