Clothing line brand name Name Ideas

I Must be able to use the name on all things from jewelery, watches to clothes , jackets etc. BRANDING

1. BRAND PERSONALITY A classy urban line. A brand that exudes confidence and style. Friendship and trust.

TYPE/ QUALITY OF PRODUCTS AND SERVICES Men’s Apparel and Accessories:

Dressy: Bow ties, ties, shirts, leather wallets, phone cases in leather, metal belt (dressy), polos, coats, bags, watches. Casual: Hoodies, long t-shirts, snapbacks, training hoodies, training jackets, training clothing, shorts, sunglasses, athletic wear, bracelets.

3. TARGET MARKET

Men between the ages of 15 and 37 that are desire nice, quality merchandise at a decent price point. They are looking for sharp, stylish clothing that will give the perception that they have

“arrived” in the world- even through many may just starting their careers. Our target customer is a down-to-earth and creative guy that takes life in stride, is positive minded, likes to have fun, and is reaching for the next set of goals in his life.

4. CUSTOMER SERVICE PHILOSOPHY (customer above all else, balanced approach, or bottom line focus?)

Balanced Approach. Fast-response time with customer issues.

Refunds and exchanges offered for broken / damaged items or for items that do not fit properly, but not if they simply change their mind about the purchase. Similar refund policies include:

5. BUSINESS PROCESSES (how we do business not just what business are we in)

Build and grow together

Team oriented

6. ASSOCIATED BRANDS (brands that are similar or brands carried- in other words, brands that can visually be associated with our brand)

Dapper Industries

Moods of Norway

Fendi

Givenchy

Express

Aspires to be like Fendi- (a more affordable version)

8. VALUES (company values)

Quality product first, being customer service oriented, friendly, fast shipping. It must be elegant, masculine, distinctive, strong,