Online Jewellery Store / Brand Name Ideas
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Client brief
I require help in coming up with a Brand name (and domain name) for an online jewlerry e-commerce store/brand.
The brand focuses on creating custom hand-made jewelry with a Boho style aesthetic and an emphasis on incorporating charms into the pieces. Initially our product lines will include different styles of chains (plain) as well as collections that include chains + Charms and other collections that include more complicated compositions. The brand needs to be flexible enough to sell single chains, as well as pieces that include charms and full composition of necklaces. In the future we will expand into rings, earrings, etc but the initial focus will be on chains + Charms.
Themes that are appealing to the owner include (these are thought starters - not hard direction):
- Mystic Middle East (think dessert sand dunes, oasis, and exotic lost cities, 1001 arabian nights, etc.)
- Gold will be a big color theme for the brand
- Tropical, sunny, warm colors - exotic vacation vibes (think Bali)
- art deco
- art nouveau
Aspirational Brands/Competitors that the owner draws inspiration from, is a fan of or is similar to the essence that we are trying to build:
- Anthropologie
- Thomas Sabo
- Kate spade
- Artëmer
- Pandora
- Aritzia
- And Worthy (this one is cool as it's initails match the initails of the designer)
- Justacorpse
The name of the designer is Ann Wiech and her initials are A.W which may be something of interest to weave into a name of the business.
We would like to ensure we can get a URL that is aligned with the Brand Name.
The character, spirit or emotion we want this name to evoke should be youthful, luxe, colorful
Demographics for our brand will be women between 18-40. The brand aspires to be luxe but is intended to be a more affordable option. A mid-tier luxe brand, if you will.
Submitted by Qfaran
166
Names submitted
15
Naming experts
52
Votes cast
Mar 1, 2022
Closed on
Winning Name
Artomy.com
Name ideas from this contest
166 name ideas were submitted by experts in this contest. The winning name was "Artomy.com" - but these unused name ideas may be exactly what you need.
Naming tips for Online Jewellery Store / Brand
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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