Invoice payments Name Ideas
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Client brief
What is the problem?
Late payments are a nightmare for freelancers/contractors and SME’s.
The pain is felt in 3 distinct ways:
- Adversely affects cash-flow
- Half a day a week is spent chasing late payments (a completely non-value-adding activity)
- The uncertainty caused as suppliers are unsure whether customers actually have the ability to pay before/after they provide the goods/service
Who are we?
Culture of the company:
- honest, open and transparent
- customer focused
- innovate and iterate
Tone of the product:
- simple and easy to use
- trustworthy, safe and secure
- fair and balanced
Vision of the business:
Mission: “The way businesses pay each other is broken - we are going to fix it.” Vision: “A globally-adopted payment platform that is trusted, easy to use, eliminates payment issues and improves business relationships”
Likes
- short: quick to write/say, single word/phrase?
- could be used as a verb: “google it” (search for it), “paypal me” (send the money using paypal)
- words with emotion
- colloquial term?: WildFire (marketing co. “spreads like...”)
- searchable (not mistaken for something else)
Dislikes
- overused corporate terms: secure, trust, pay
- could be misinterpreted (too clever)
- applies negativity on/for customer: late, never, painless
What is the problem?
Late payments are a nightmare for freelancers/contractors and SME’s.
The pain is felt in 3 distinct ways:
- Adversely affects cash-flow
- Half a day a week is spent chasing late payments (a completely non-value-adding activity)
- The uncertainty caused as suppliers are unsure whether customers actually have the ability to pay before/after they provide the goods/service
Who are we?
Culture of the company:
- honest, open and transparent
- customer focused
- innovate and iterate
Tone of the product:
- simple and easy to use
- trustworthy, safe and secure
- fair and balanced
Vision of the business:
Mission: “The way businesses pay each other is broken - we are going to fix it.” Vision: “A globally-adopted payment platform that is trusted, easy to use, eliminates payment issues and improves business relationships”
Likes
- short: quick to write/say, single word/phrase?
- could be used as a verb: “google it” (search for it), “paypal me” (send the money using paypal)
- words with emotion
- colloquial term?: WildFire (marketing co. “spreads like...”)
- searchable (not mistaken for something else)
Dislikes
- overused corporate terms: secure, trust, pay
- could be misinterpreted (too clever)
- applies negativity on/for customer: late, never, painless
Submitted by tim
189
Names submitted
15
Naming experts
8
Votes cast
Oct 16, 2014
Closed on
Name ideas from this contest
189 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Naming tips for Invoice payments
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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