Explore 22 advanced naming techniques. Each type uses a different linguistic approach to create memorable brand names -- from portmanteaus and metaphors to palindromes and foreign words.
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Techniques that create new words by combining, blending, or modifying existing ones
Blending parts of multiple words into one
brunchfrom breakfast and lunch
Adding creative suffixes to familiar words to create a new twist
Shopify
Using a shortened form of a longer phrase often with mixed letters
FedExfrom Federal Express
Using unconventional spelling to create a unique word
Lyftfrom lift
Repeating or altering sounds to create a new word
flip-flop
Inserting a word within another word for emphasis
abso-blooming-lutely
Names that leverage how words sound -- rhythm, repetition, and acoustic effects
Using words that sound similar or end in the same sound
TikTok
Repeating vowel sounds for a melodic effect
Blue Moon
Using harsh connecting sounds to create a striking effect
Clashfor a music app
Words that read the same backward and forward
radar
Names that evoke ideas, references, or associations beyond their literal meaning
Using imagery to represent something else
Safarifor a web browser
Using a related term to stand in for an object or concept
Crownfor royal authority
Indirectly referencing literature, mythology, or popular culture
Oraclefor a data-driven company
Merge sensory experiences into words
loud colors
Naming a brand after a place or geographic feature
Amazon
Naming a brand after a founder or famous figure
Teslafrom Nikola Tesla
Names drawing from different languages, time periods, and creative invention
Adopting and adapting words from other languages
Altofrom Spanish
Using old or obsolete words to evoke nostalgia
Ye Olde Shoppe
Crafting a completely new word from scratch based on phonetic appeal and ease of pronunciation.
Puns, double meanings, or a short clever phrase
Bean Me Upfor a coffee shop
Single-word names with strong branding potential
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