Small business lending service Name Ideas
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Client brief
Our company is an online lending platform where small businesses can have their loans funded at affordable rates through an extremely fast and simple application process. Funding for these loans comes from institutional investors (pension funds, hedge funds, etc.) who see the value of investing in and supporting "Main Street" businesses. Through our platform, small businesses' ability to access capital is significantly enhanced while investors earn an attractive financial return while supporting the lifeblood of the US economy--small businesses. Think of us as a "community based financing system."
We would like a name for our company that is memorable, short (if possible), and easy to say.
We do not want our name to resemble a financial institution, so nothing with the words (Lending, Loan, Capital, Finance, etc.).
Our target audience is small businesses.
We would prefer the name to "mean something," but any memorable word is acceptable.
Our company is an online lending platform where small businesses can have their loans funded at affordable rates through an extremely fast and simple application process. Funding for these loans comes from institutional investors (pension funds, hedge funds, etc.) who see the value of investing in and supporting "Main Street" businesses. Through our platform, small businesses' ability to access capital is significantly enhanced while investors earn an attractive financial return while supporting the lifeblood of the US economy--small businesses. Think of us as a "community based financing system."
We would like a name for our company that is memorable, short (if possible), and easy to say.
We do not want our name to resemble a financial institution, so nothing with the words (Lending, Loan, Capital, Finance, etc.).
Our target audience is small businesses.
We would prefer the name to "mean something," but any memorable word is acceptable.
Submitted by doug
56
Names submitted
5
Naming experts
20
Votes cast
Jan 10, 2012
Closed on
Name ideas from this contest
56 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Naming tips for Small business lending service
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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