Consumer focused private equity firm Name Ideas
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Client brief
We are starting a private equity firm to invest exclusively in consumer brands. We are passionate about both young growing consumer brands and iconic legacy brands. Our mission is to provide those businesses with an infusion of capital and with management expertise to take the brands to the next level.
The name of the company could be NAME Capital or NAME Partners, but ideally we can find a unique name so that the domain name is just NAME.com as opposed to NAMECapital.com. Many firms use greek god names or a combination of memorable trustworthy words (e.g. Blackstone) or names of places (e.g. Brentwood). Hopefully we can limit the name to 10-12 letters, but that may not be necessary.
Ideally, the name will sound both traditional yet unique - conventional yet contemporary. It would also be great to avoid difficult spellings.
The goal is to create a brand name that will impress the brands that we invest in!!!
We are starting a private equity firm to invest exclusively in consumer brands. We are passionate about both young growing consumer brands and iconic legacy brands. Our mission is to provide those businesses with an infusion of capital and with management expertise to take the brands to the next level.
The name of the company could be NAME Capital or NAME Partners, but ideally we can find a unique name so that the domain name is just NAME.com as opposed to NAMECapital.com. Many firms use greek god names or a combination of memorable trustworthy words (e.g. Blackstone) or names of places (e.g. Brentwood). Hopefully we can limit the name to 10-12 letters, but that may not be necessary.
Ideally, the name will sound both traditional yet unique - conventional yet contemporary. It would also be great to avoid difficult spellings.
The goal is to create a brand name that will impress the brands that we invest in!!!
Submitted by Robert
64
Names submitted
7
Naming experts
42
Votes cast
Mar 25, 2012
Closed on
Winning Name
FairTitan.com
Name ideas from this contest
64 name ideas were submitted by experts in this contest. The winning name was "FairTitan.com" - but these unused name ideas may be exactly what you need.
Naming tips for Consumer focused private equity firm
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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