New health insurance e-commerce platform Name Ideas
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Client brief
We are building a new health insurance platform for consumers. This product is the most intuitive, easy to use, online solution for selecting and managing benefits. The product is an online benefits marketplace – a new product in a brand new category of products and services. The marketplace will sell a variety of benefits that can be purchased as stand-alone products or bundles:
- Medical plans
- Dental
- Vision
- Life
- Other lifestyle products including pet insurance, gym memberships, etc.
The target audience is health care consumers. The name will live primarily online but will be promoted both on and offline. Must be an available .com domain.
The brand has the following core attributes:
- Individual Advisor/Personal Benefits Advisor
- Anticipatory and personalized. Trusted advisor that guides along the process of selecting and managing benefits.
- Personalizable
- Understandable
- Easy to use
- Empowering
The personality we want to project is: Friendly, smart, perceptive, thoughtful, nimble, and reliable.
We are building a new health insurance platform for consumers. This product is the most intuitive, easy to use, online solution for selecting and managing benefits. The product is an online benefits marketplace – a new product in a brand new category of products and services. The marketplace will sell a variety of benefits that can be purchased as stand-alone products or bundles:
- Medical plans
- Dental
- Vision
- Life
- Other lifestyle products including pet insurance, gym memberships, etc.
The target audience is health care consumers. The name will live primarily online but will be promoted both on and offline. Must be an available .com domain.
The brand has the following core attributes:
- Individual Advisor/Personal Benefits Advisor
- Anticipatory and personalized. Trusted advisor that guides along the process of selecting and managing benefits.
- Personalizable
- Understandable
- Easy to use
- Empowering
The personality we want to project is: Friendly, smart, perceptive, thoughtful, nimble, and reliable.
Submitted by Paul
69
Names submitted
9
Naming experts
44
Votes cast
Feb 15, 2012
Closed on
Name ideas from this contest
69 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Naming tips for New health insurance e-commerce platform
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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