Name our sweets company
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Client brief
We’re starting a company to produce and distribute a variety of “sweets." Our initial products include cookies, candy and candy sauces but with a little luck we hope to evolve into a general sweets related brand. We’ve developed delicious recipes, but so far we can’t figure out a brand name that works. We'd really appreciate your help coming up with a memorable/fun/flexible brand name to support our efforts. The available domain and social media accounts are obviously important, but if you come up with the right name and the literal domain is taken you may be able to add “foods," "sweets,” “snacks,” or “brands” to find an available domain.
Keep in mind, though we plan to use quality ingredients and make the candy as healthy as possible, in the end it’s still candy and the brand is not about health per se; it's about delicious candy treats with a little personality and fun. Think: delicious, scrumptious, real ingredients, cheerful, unpretentious, memorable and visual. The name itself could incorporate these additional qualities directly or it could just be a simple catchy name and we can layer in the additional brand elements with design and copy.
Right now our working name is Yummins - hopefully you’ll do better.
We’re starting a company to produce and distribute a variety of “sweets." Our initial products include cookies, candy and candy sauces but with a little luck we hope to evolve into a general sweets related brand. We’ve developed delicious recipes, but so far we can’t figure out a brand name that works. We'd really appreciate your help coming up with a memorable/fun/flexible brand name to support our efforts. The available domain and social media accounts are obviously important, but if you come up with the right name and the literal domain is taken you may be able to add “foods," "sweets,” “snacks,” or “brands” to find an available domain.
Keep in mind, though we plan to use quality ingredients and make the candy as healthy as possible, in the end it’s still candy and the brand is not about health per se; it's about delicious candy treats with a little personality and fun. Think: delicious, scrumptious, real ingredients, cheerful, unpretentious, memorable and visual. The name itself could incorporate these additional qualities directly or it could just be a simple catchy name and we can layer in the additional brand elements with design and copy.
Right now our working name is Yummins - hopefully you’ll do better.
Submitted by ideam
194
Names submitted
22
Naming experts
7
Votes cast
Nov 18, 2015
Closed on
Name ideas from this contest
194 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Tips for choosing a great business name
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
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Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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