Rebranding of a downtown office building Name Ideas
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Client brief
We are looking to re-brand a downtown office complex that consists of two multi-tenant buildings that are 14 stories each. The building will soon be undergoing some cosmetic improvements to modernize the look, and we'd like to couple that with the launch of a new name as well. The buildngs are connected only on the first floor and mezzanine levels. They are located at the corner of Kilbourn Avenue and Broadway Street, so a play off of the street names would be considered. Overall, we'd like the name to evoke a new, fresh, and inviting feeling, while capturing all that the building has to offer (great culture among tenants, great location, etc.) Click on the website below to see a photo of the buildings.
We are looking to re-brand a downtown office complex that consists of two multi-tenant buildings that are 14 stories each. The building will soon be undergoing some cosmetic improvements to modernize the look, and we'd like to couple that with the launch of a new name as well. The buildngs are connected only on the first floor and mezzanine levels. They are located at the corner of Kilbourn Avenue and Broadway Street, so a play off of the street names would be considered. Overall, we'd like the name to evoke a new, fresh, and inviting feeling, while capturing all that the building has to offer (great culture among tenants, great location, etc.) Click on the website below to see a photo of the buildings.
Submitted by maggie.grzesiowski
12
Names submitted
13
Naming experts
3
Votes cast
Mar 10, 2015
Closed on
Name ideas from this contest
12 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Naming tips for Rebranding of a downtown office building
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
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Avoid trademark traps
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Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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