Needed: Brand Name for a Resource Website for Business Owners
Browse 198 name ideas from 12 naming experts, or describe your own idea to generate names instantly.
Client brief
We're looking to create a news / tool review website for business owners, with recommendations on which tools are suitable for solving common business problems. The tools will be a mixture of software tools, 3rd party applications, as well financial and mindset tools (e.g. worksheets and spreadsheets).
Target audience is aged 30 to 55, all genders. English-speaking countries, primarily UK, with US, AU, NZ, as secondary.
The name needs to be easy to spell, and easy to say. You can use up to 3 words in the domain.
Preferably a name that suggests a feeling of being genuine, trustworthy, pragmatic or useful. BestBusinessTools or Tools4Business - are very simple, but feel quite 'temporary'.
In the UK, Which?, WhatCar, MoneySavingExpert - are all brands that invoke trust (which I like, but they're trademarked). I'd like to avoid WhatBusinessTool, to avoid 'passing off' on the 'What__' brand.
The 'preferred keywords' are ideas of words you can use, rather than having to use them all.
If using the word expert, Please avoid a plural before 'expert' (otherwise you'll get ____sexpert!)
We're looking to create a news / tool review website for business owners, with recommendations on which tools are suitable for solving common business problems. The tools will be a mixture of software tools, 3rd party applications, as well financial and mindset tools (e.g. worksheets and spreadsheets).
Target audience is aged 30 to 55, all genders. English-speaking countries, primarily UK, with US, AU, NZ, as secondary.
The name needs to be easy to spell, and easy to say. You can use up to 3 words in the domain.
Preferably a name that suggests a feeling of being genuine, trustworthy, pragmatic or useful. BestBusinessTools or Tools4Business - are very simple, but feel quite 'temporary'.
In the UK, Which?, WhatCar, MoneySavingExpert - are all brands that invoke trust (which I like, but they're trademarked). I'd like to avoid WhatBusinessTool, to avoid 'passing off' on the 'What__' brand.
The 'preferred keywords' are ideas of words you can use, rather than having to use them all.
If using the word expert, Please avoid a plural before 'expert' (otherwise you'll get ____sexpert!)
Submitted by Dan H
198
Names submitted
12
Naming experts
195
Votes cast
Oct 15, 2021
Closed on
Winning Name
BrilliantBusinessTools.com
Name ideas from this contest
198 name ideas were submitted by experts in this contest. The winning name was "BrilliantBusinessTools.com" - but these unused name ideas may be exactly what you need.
Tips for choosing a great business name
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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