Brand name - neighbourhood in Manhattan Name Ideas

I am launching a brand (t-shirt mostly) and looking for a name.

Background. Neighboorhoods in Manhattan in New York City have different names. Names are usually acronyms: e.g. Soho=South of Houston Street, Tribeca=Triangle Below Canal Street, Nolita=North of Little Italy, Dumbo=Down Under the Manhattan Bridge Overpass etc.. For a non-comprehensive list of them see: http://en.wikipedia.org/wiki/List_of_Manhattan_neighborhoods

Criteria for the brand name. The brand name should be an acronym for a specific area in Manhattan, such as Soho, Tribeca, Nolita, Dumbo are. The area is identified by the following map: https://www.google.com/maps/d/edit?mid=zK_3OeZihbJE.kHzLQWmsvdEw

The area is pentagonal, but it is flexible to become a quadrilateral or triangle, if the acronym is nicer to hear. For example, "Pen" (for "Pentagon")can be in the acronym as well as "Tri" (for "Triangle"). It is not necessary to have Pen or Tri in the name. This is optional.

I am looking for a name that is simple to remember, nice to hear and "surprising" (like someone is surprised when know that Dumbo means "Down Under the Manhattan Bridge Overpass")

IMPORTANT. Together, with the name I would also need to know what the acronym stands for. Put it somewhere (in the comment?). E.g. Soho=South of Houston Street.

LENGTH. Ideally 4 or 5. Maximum 8 characters.

EXAMPLES. Pewho=PEntagon West Houston street