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New Amazon Seller With Big Ambition Name Ideas

Browse 262 name ideas from 21 naming experts, or describe your own idea to generate names instantly.

Client brief

We recently started our business selling on amazon.com, and we're looking for a good brand name. A lot of recent Amazon sellers lost focus on quality; "just sell 1,000,000 units, so what if 1,000 break, we still make a profit." We have the opposite view. Each of the products we sell should feel hand-picked and hand-delivered and each customer is a VIP.

We didn't fully define our niche yet. Our first products are not even launched yet (working on the design and extensive vetting) and we don’t want to commit to a niche. What if these products don't get launched eventually? We need a flexible brand.

We prefer a fanciful mark (a made up word) or an arbitrary mark (unrelated, but memorable word or phrase)

Self interview: Products to be offered Products that solve real problems, help the users improve, are sustainable and ethically sourced.

3 messages that your brand needs to communicate Good quality; Good value; Safe and useful

What emotions do you want associated with your brand? trust

What emotions would you not want associated with your brand? "whatever man, just here to make a buck"

How would you describe your brand to a friend? we spend many days researching each product, then live with the product for a while; we use all this effort and our proven good judgement to vet each product, then we spend new countless hours improving its design and sourcing it optimally; less than 10% of products pass this selection

How would you describe its style? smart casual

What other brands would be its friends? Datadog (just because of the name&logo), White Sand (because it's based mostly on the same principles)

Where would your brand hang out? Scuba diving, hiking/trail biking, sometimes a wine bar, sometimes Netflix and chill

What would be the age that would find your brand most appealing? 30-60

Submitted by Florin

262

Names submitted

21

Naming experts

50

Votes cast

Jun 2, 2020

Closed on

All names verified available at submissionClick any name to check current availability

Winning Name

Excelleray.com

Name ideas from this contest

262 name ideas were submitted by experts in this contest. The winning name was "Excelleray.com" - but these unused name ideas may be exactly what you need.

Naming tips for New Amazon Seller With Big Ambition

Keep it pronounceable

A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.

.com still beats clever TLDs

Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.

Avoid trademark traps

Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.

Test it in a sentence

Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.

Frequently asked questions

How were these names generated?
These name ideas were submitted by real naming professionals through a crowdsourced naming contest on NameStation. 21 contributors each created their own suggestions based on the contest brief provided by the client.
Are these domains still available?
Domain availability was verified at the time of submission and is refreshed from our zone-file database daily. Click any name to check current live availability at the registrar - availability can change at any time.
Can I use one of these names for my business?
Yes - any unused name idea is available for you to register. The winning domain was claimed by the contest holder, but the remaining suggestions are unclaimed. Check current availability and register through GoDaddy or Namecheap.
How do I run my own naming contest?
Create a free account on NameStation, write a brief describing your business, and publish your contest. Our community of 651+ naming experts will start submitting name ideas within minutes. Most contests receive 150+ unique suggestions.
What does a naming contest cost?
You can run a basic naming contest for free and start receiving name ideas immediately. Optional premium upgrades with featured placement and priority notifications are available as a one-time fee.
Can I also generate name ideas with AI?
Yes. In addition to crowdsourced contests, NameStation offers an AI domain name generator. Describe your business and get instant brandable suggestions with real-time .com availability checking - no waiting required.

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