Fashion-Forward Engagement Ring Shop Name Ideas
Browse 153 name ideas from 10 naming experts, or describe your own idea to generate names instantly.
Client brief
A new shop to discover fashion-forward and unique, yet timeless, engagement rings. Our hand-selected designs from local and independent jewelers will embody the style and spirit of the creative couples looking to for engagement rings that can act as an extension of themselves and not the mass market ring out there.
As for naming, I like the following advice /options :
Create, Combine or Repurpose
-
Repurpose existing words, such as Polo, Chipotle or Blue Bottle Coffee.
-
Combine two words or word fragments to create a new word, such as GrubHub, Birchbox or HotelTonight.
-
Create an entirely new word, such as Zynga, Etsy or Zillow.
The Name Test
Is it memorable?
You want a name that is easy to say, spell and type. Test this by telling 20 people the name and asking them to write it down. If any of them spell it incorrectly, move on to your next option.
Is it thematic?
Does the name relate to your product or market? With HotelTonight, that’s obviously the case. But with created names, you have to work harder, creating a backstory that explains why the name is thematically relevant. Zillow, for example, stands for “zillions of pillows” – explaining why it is the name for a comprehensive real estate search service.
Is it unbounded?
Ideally you want a name that can extend to other product lines or categories. The founders of ModCloth, Susan and Eric, were originally focused on incorporating the term “vintage” into the company’s name. Some of the abandoned names they considered were vintagegalore.com and stylishlyvintage.com (just two out of several hundred possible names). By choosing ModCloth, they gave themselves license to do more modern clothing as well as vintage, thereby not capping their business growth opportunities.
A new shop to discover fashion-forward and unique, yet timeless, engagement rings. Our hand-selected designs from local and independent jewelers will embody the style and spirit of the creative couples looking to for engagement rings that can act as an extension of themselves and not the mass market ring out there.
As for naming, I like the following advice /options :
Create, Combine or Repurpose
-
Repurpose existing words, such as Polo, Chipotle or Blue Bottle Coffee.
-
Combine two words or word fragments to create a new word, such as GrubHub, Birchbox or HotelTonight.
-
Create an entirely new word, such as Zynga, Etsy or Zillow.
The Name Test
Is it memorable?
You want a name that is easy to say, spell and type. Test this by telling 20 people the name and asking them to write it down. If any of them spell it incorrectly, move on to your next option.
Is it thematic?
Does the name relate to your product or market? With HotelTonight, that’s obviously the case. But with created names, you have to work harder, creating a backstory that explains why the name is thematically relevant. Zillow, for example, stands for “zillions of pillows” – explaining why it is the name for a comprehensive real estate search service.
Is it unbounded?
Ideally you want a name that can extend to other product lines or categories. The founders of ModCloth, Susan and Eric, were originally focused on incorporating the term “vintage” into the company’s name. Some of the abandoned names they considered were vintagegalore.com and stylishlyvintage.com (just two out of several hundred possible names). By choosing ModCloth, they gave themselves license to do more modern clothing as well as vintage, thereby not capping their business growth opportunities.
Submitted by Justin
153
Names submitted
10
Naming experts
7
Votes cast
Aug 8, 2014
Closed on
Name ideas from this contest
153 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Naming tips for Fashion-Forward Engagement Ring Shop
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
Despite hundreds of new extensions, .com remains the most trusted TLD for professional brands. Customers default to typing .com - pick a .com name whenever possible.
Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
Frequently asked questions
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