Mortgage Bank Business Intelligence Internal Brand Project Name Ideas
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Client brief
LoanStar Home Lending (www.GoLoanStar.com) is a mortgage bank founded in 2013 in Portland, Oregon. Now licensed in 17 states with 25 branches and 400 employees, the three year-old form has already funded over $1 billion in loan volume in 2016. With continued growth, business intelligence is critical for efficiency going forward as margins will shrink as mortgage interest rates rise. The LoanStar BI model is ready to launch, and a branding project is underway.
LoanStar BI will give sales, marketing and management real time data through an intranet portal - to be named - giving everyone ammunition to make decisions faster and with more accurate forecasting models
LoanStar Home Lending (www.GoLoanStar.com) is a mortgage bank founded in 2013 in Portland, Oregon. Now licensed in 17 states with 25 branches and 400 employees, the three year-old form has already funded over $1 billion in loan volume in 2016. With continued growth, business intelligence is critical for efficiency going forward as margins will shrink as mortgage interest rates rise. The LoanStar BI model is ready to launch, and a branding project is underway.
LoanStar BI will give sales, marketing and management real time data through an intranet portal - to be named - giving everyone ammunition to make decisions faster and with more accurate forecasting models
Submitted by kbartley
91
Names submitted
14
Naming experts
0
Votes cast
Apr 15, 2017
Closed on
Name ideas from this contest
91 name ideas were submitted by experts in this contest. Browse the best name ideas and register your favorite domain.
Tips for choosing a great business name
Keep it pronounceable
A good business name should be easy to say out loud and spell from memory. If you have to spell it out every time you say it, it will slow down word-of-mouth growth.
.com still beats clever TLDs
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Avoid trademark traps
Before you register, run a quick trademark search to make sure the name is clear in your industry. Similar names in the same category can lead to costly disputes later.
Test it in a sentence
Say "I work at [name]" or "Check us out at [name].com" out loud. The name should sound natural, confident, and memorable in everyday conversation.
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